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Timing in Sales: Why You Need to Be a Sniper, Not a Spectator
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Timing in Sales: Why You Need to Be a Sniper, Not a Spectator

March 7, 2025
2 min read
Pero Ositelu
Timing in Sales: Why You Need to Be a Sniper, Not a Spectator
In sales, timing is everything. If you think you can sit back, let leads marinate, and expect them to still be hot when you're finally ready—you're lying to yourself. Sales is about precision. It's about striking when the moment is right, not when it's convenient for you. ## Speed Wins Deals Salespeople who hesitate lose opportunities. Your leads aren't waiting around for you. They're talking to your competitors, weighing their options, and making decisions while you're still "following up later." Act fast, or lose fast—there's no in-between. Here's the truth: • A warm lead today is a cold lead tomorrow. Every minute you wait, their interest fades. • Hesitation costs money. If you don't respond quickly, someone else will. • The best salespeople are snipers. They see the target, take the shot, and close the deal before the competition even knows what's happening. ## Don't Let Your Leads Grow Cobwebs The difference between top-performing sales teams and those struggling is reaction time. High performers treat every inbound inquiry with urgency. They don't wait for "the right time"—they make now the right time. ### How to Master Sales Timing • Respond instantly – The first response has the best chance at closing. • Follow up with intent – Be persistent, but valuable. Don't just "check in," add something meaningful. • Sense the buying signals – If a prospect is engaging, act now, not later. • Create urgency – If they aren't moving fast enough, help them see why they need to. ## Final Word: Be the Sniper Sales isn't about waiting for luck. It's about taking the shot when the opportunity is there. If you're sitting on leads, letting them cool off, and hoping they'll come back to you—you're already losing. Act fast, close faster. That's how winners sell. At Sellobees, we train sales teams to be fast, strategic, and effective. Our sales training and consulting help businesses refine their sales process, improve response times, and maximize conversion rates. If your team isn't closing deals as quickly as they should, Sellobees can help you change that.
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