Sometimes, Doing Your Own Thing Works

Photo by Husna Miskandar on Unsplash

Pero Ositelu 23rd March 2025

We’re often taught to follow the process—step by step, by the book—to achieve results. And while structure is important, the truth is, sometimes you need to trust your intuition and be creative in your approach. It’s a bit of a chicken-and-egg situation: do results come from strict processes or from thinking differently? In reality, it’s a mix of both.

For sales professionals, mastering your craft is essential. You need to understand the art of questioning, closing, and retention. You must constantly learn your clients’ products and services, stay up to date with industry trends, evolving regulations, and shifting market conditions. This ongoing learning is what separates average performance from excellence—it gives you the knowledge and credibility to sell effectively.

But beyond the technical skills, success in sales often comes down to one simple truth: you’re dealing with human beings. And human beings, no matter their status or title, are driven by emotion. Big decisions are rarely immune to feelings.

When we apply this logic to our sales process, we begin to see that complex objections and challenging sales situations can often be solved by thinking outside the box. By leaning into our shared human experience—empathy, intuition, and trust—we can build genuine connections that drive results.

This is especially important in the account management phase, where long-term relationships are built. Never underestimate the power of human connection. It’s simple, but it’s one of the most impactful tools in your sales toolkit. and why you understand just how to harness this tool and apply it to the sales process in the appreciate setting and stage, you can confident think outside the box and do your own thing!